Our firm has consulted with David for many years to improve our culture of business development and general firm leadership. He is knowledgeable, experienced and fun to work with. He is extremely strong on implementation, follow up and accountability."Susan S. Brewer - CEO, Steptoe & Johnson PLLC
When it comes to business development, David Freeman is superb. He brings a cost-efficient and confidence-inspiring approach to the challenging task of improving law firm business development practices. He has a deep understanding of today’s competitive legal services industry, and knows how to teach busy practitioners how to compete and win. I highly recommend David for any organization looking to grow its business." Peter Kellett - Chairman and CEO, Dykema
I had the opportunity to see the impact of David’s work at one of my prior firms, and recommended that he be engaged by two other firms I subsequently joined. As a COO who is responsible for maximizing financial results, David has proven to be an asset who has shown our lawyers how to confidently and effectively pursue their best opportunities."Richard Wolf - Former Chief Operating Officer, Parker Poe LLP
Randy Crispen - PartnerRandy Crispen - PartnerLuce, Forward, Hamilton & Scripps LLP, San Diego
David’s presentations are phenomenal! His experience in the legal arena and expertise in leadership and business development give him the ability to do what few presenters do well: present strategic guidance and practical “to-do’s.” Attendees leave with a greater understanding of how they can make an impact in their firms.” - Adam Severson - Director of Business Development, Baker Donelson, LLP
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Examine The Internal Culture Of Your Firm

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to view an example of a report that can be created using the Culture Xray®.

The Culture Xray® is a powerful diagnostic tool that allows you to understand your firm’s culture of business development. It shows how your people rate your firm’s effectiveness in key areas of marketing, selling, leadership, and client service.

Armed with this detailed information, you can pinpoint specific areas that need attention. You will find gaps to be filled and strengths to build upon. You will have evidence to convince partners that focused action needs to be taken. You will have a tool to measure the progress of your major initiatives, and you will see how you stack up against other firms. Highlights of the Culture Xray® process include the following:

  • It involves very little work for the firm or your lawyers. The survey contains only 41 statements, is fully automated, and can be answered in minutes.
  • It drills into key indicators of firm culture at the individual, group, and location level helping your firm isolate areas for improvement.
  • It goes beyond marketing to cover a range of leadership, management, and business development issues common to law firms that you may not think of on your own.
  • You don’t have to struggle to makes sense of it. Our professionals develop a summary, highlight major findings, and arrange a conference call with leaders to discuss the results.
  • This type of data is a marketer’s best friend in that it is a benchmarking instrument that can be used year after year to track improvement.
  • It was created by a former lawyer and marketing consultant who understands the key issues that drive business development in law firms.
  • It is free!
Charles E. McCallum, Chairman, TerraLex - A World-Wide Network of Independent Law Firms, and Fellow, American College of Law Practice Management

“At a TerraLex Americas Regional Meeting, David Freeman gave an outstanding presentation to more than 125 delegates. As Chairman of TerraLex and as a former Managing Partner of my own law firm I have attended presentations by many law firm consultants. This was one of the best. The research David presented opened our eyes to the uncomfortable fact that many lawyers are not aware of their weaknesses or strengths in client relationship management and practice development. He also offered simple and practical advice on how law firms can improve their performance in these critical areas. His Culture Xray® was a picture that was better than a thousand words of the usual law firm management consultant advice.”

Contact Us to see how your firm compares.